Schneider Electric

Schneider Electric is the global leader in digital transformation of energy management and automation. The company provides energy and automated digital solutions for efficiency and sustainability

To strengthen the presence of Schneider Electric in IT publications and form the image of an expert in the field of digital technologies — AI, ML, IoT, blockchain, EDGE, etc .;
To provide expanded expertise of business units with technical and analytical articles in industry media;
To form a system of key messages, unified for all business units of the company; expand the pool of loyal media;
To provide the broadcast of the unique expertise of Schneider Electric to various target audiences.

The goals:

Preparation and mailing of press releases;

WE ARE

PR PARTNER

YOUR

What was done:

1

2

Initiation of publications in mass media: articles, interviews, columns, comments, success stories and etc.;

3

Integration of key messages from Schneider Electric on various topics and areas of the company's activities into the current media agenda.

>40

Comments with Russian and foreign experts were organized in Tier 1 and 2 media.

14

We provided PR support for the company's attendance at 14 events in Russia, Europe, Asia, and the CIS.

>90

Press releases were developed and distributed, 70 interviews, articles, columns and success stories were prepared and published in trade and business media (Tier 1 and 2).

Result:

5,500

As of mid-December 2019, there were more than 5,500 publications in Russia and the CIS mentioning Schneider Electric. 1800 of them were published in Tier 1 media.

Publications:

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