Electra Bicycle Company specializes in the production of comfort bikes, was founded in 1993 in California, USA. The company has its representative offices in the American, European, and Russian markets.
Information support for the start of the company's business in UAE market;
Informing the UAE's largest media about the company's activities;
Increasing brand awareness by organizing cooperation with TOP-bloggers on barter basis;
Preparation list of bloggers which match the company's values;
Advice on PR-support of the store opening in the UAE, as well as on holding a press conference.
The goals:
Preparation of a press release for lifestyle and business media and publication in the Tier-1 UAE media;
Initiating the publication of interviews in the media;
Preparation of a list of the largest bloggers in the UAE and organization of cooperation on barter basis.
WE ARE
PR PARTNER
YOUR
What was done:
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Result:
6,8 million
24,5 million
8
of a total media coverage
audience reached through collaboration with local bloggers
bloggers mentioned the brand in
15 publications and 40 stories for free